New Pepsi Logo in Turkey

Posted: January 11, 2011 in Brand management

New year has just come with the winds of change for some brands such as Starbucks and PepsiCo, which are refreshing their logos. Yesterday I wrote about the “logo-change” of Starbucks that has infruated loyal customers and created a fervent dispute. However, Pepsi seems to be more acceptable by loyal customers.

Pepsi has declared that it will use its new logo refreshed with a slogan “Refresh Everything” in Turkey, in 2010. According to the statement made by PepsiCo, the brand, which has started to refresh its logo in the first days of new year, is planning to complete its logo refreshment practices until April.

Pepsi has not only refreshed its logo 10th time in its 111 years history but also aimed to reflect its brand dynamism on its logos.

Vice President of Marketing for PepsiCo Beverages Deniz Aktürk Erdem, indicated that Pepsi, as a brand, prefered “dynamism” and to add value its consumers, which is the reason of bringing constantly innovation to Pepsi’s logo designes and slogans. He also added that 2011 will be the year in which Turkey will meet Pepsi’s new smiling logo.

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