Jack Daniel’s Introduces Tennessee Whiskey-Based Ready-To-Drink Beverages In The United States

Posted: February 21, 2011 in Brand management

Jack Daniel’s is the first brand that comes to mind when you want to drink whiskey. You can experience this special taste by mixing it with Cola, Diet Cola or Ginger flavour. However, this mixing can be difficult, particularly, as you are outside and want to drink whiskey with your friends. Consider that you want to drink with Cola, however your girlfriend that is on a diet prefers drinking it with Diet Cola and one of your friend wants to drink it mixing with Ginger flavour. In this situation, you no longer have to buy all Cola, Diet Cola and Ginger. Because Jack Daniel’s mixes for you and puts it in special aluminium bottles.

Jack Daniel’s Tennessee Whiskey announces the release of its new Tennessee Whiskey-based ready-to-drink beverages in the United States. It is scheduled to hit the shelves in March in most U.S. markets. With these perfectly mixed beverages, consumers can enjoy the legendary Jack Daniel’s Old No. 7 with some of America’s favorite mixers.

The Tennessee Whiskey-based beverages will contain 5% alcohol by volume (10 proof) and be available in both Jack & Cola and Jack & Ginger flavors in early March, with Jack & Diet Cola arriving in late March. All varieties will be available in four-packs of 12-ounce recyclable aluminum bottles with four packs of 12-ounce recyclable cans available in select states. The suggested retail price for the four-pack is $9.99.

The Jack Daniel’s offerings are said to be the first ready-to-drink beverages in an aluminum bottle on the market. The single-serving packaging features the iconic Jack Daniel’s Tennessee Whiskey label at the center of a sleek, black aluminum bottle, perfect for keeping the smooth whiskey pairings chilled.

With the launch of Tennessee Whiskey-based ready-to-drink beverages in the United States, we look forward to providing our customers with a refreshing, convenient way to enjoy their favorite Jack Daniel’s mixed drinks on more occasions,” said Joseph Carvajal, U.S. Marketing Manager for Jack Daniel’s Family of Brands.

The distinct, flavorful taste of Jack Daniel’s Tennessee Whiskey is crafted using a unique charcoal mellowing process during which whiskey slowly passes, drop by drop, through hard maple charcoal and matured in new handcrafted, white oak barrels. The whiskey is then added to popular mixers for a convenient way to enjoy some of America’s favorite Jack Daniel’s drinks.

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