Archive for February, 2011

Valentine’s Day, regarded as a commecialized day for most people, is approaching swiftly creating a sweet rush for many lovers all around the world. Although it is difficult for women to choose a gift for men, it seems very easy for men to choose a gift for women. Most probably men will flock into lingerie section in stores to buy a gift for this special day. This choice “buying lingerie” will not only make a hit with many women but also juice up this special day for men by giving intense pleasure of seeing the lingerie on their women.

Debenhams, being aware of this situation, does a roaring business by helping to hapless men, who constantly buy their wives and girlfriends the wrong kind of underwear. In the lead up to Valentine’s day the fashion store, Debenhams, has compiled a 10 point “Lingerie Commandments” guide to help men choose lingerie that women want to wear rather than styles they want them to wear. Not only the guide has been issued to all 161 Debenhams stores but also staff have been trained to recognise hapless men in need of lingerie advice in the run up to Valentine’s Day.

The first rule Debenhams emphasizes for men is to: “Forget Pussycat Dolls – red PVC lingerie might appeal to you, but don’t expect it to turn your woman into a minx.”

Another important commandment is: “Don’t EVER buy her Control Wear. Although knickers and bras which keep flabby bulges hidden may be her first choice, buying them as a present will reduce the chances of romance by ruining this special night.

Since so much lingerie bought by men at this time of year or another peak time of year Christmas is then quickly returned by women, Debenhams has issued the guide. The trend is called as ‘Monday Duties’ by the experts at the store because lingerie is usually bought by men on Saturday and returned by women on a Monday.

Debenhams hopes that it will help male customers to buy the right gift. However, there is another underlying reason of issuing the Lingerie Commandments guide. It will also help Debenhams save time and Money by reducing the amount of lingerie brought back to be exchanged.

Lingerie personal shopper at Debenhams Oxford Street, Mina Abban-Mensah, said, “We see swarms of men in the lingerie department in the run up to Valentine’s Day – but few seem to know how or why they ended up there…Most men can easily identify the parts of an engine, or change a tyre in a matter of minutes; yet when faced with the option of a balconette, basque or push-up, they are instantly puzzled.”

Mina continued: “The lingerie commandments are a great introduction, as they mean that all our staff will be able to offer relevant, important expert advice on shopping for lingerie gifts.”

According to a research about shopping habits by the lingerie retailer, most of the time men get it wrong when it comes to buying lingerie. Also, the research revealed that 68% of women were less than impressed when they have received Valentines lingerie in the past.

After all, the best advice to men buying lingerie for this February 14th is undoubtedly to take into consideration each commandment. The rewards will be waiting for men in the wee hours of the night or maybe much before these hours…

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Nowadays, it has become a rule that many brands are greatly using social media as a marketing strategy besides traditional advertising strategies. Before dropping the other shoe, they see how the land lies in social media. Regardless of the type of sector, brands from automobiles to textile are creating a new battleground in which they are competing against each other in order to take the biggest share of the market.

Recently, Ford Motor Co. has announced that it will focus on social media and other new advertising strategies for 2011 vehicles. At the Chicago Auto Show, Jim Farley, Marketing Chief for Ford, emphasized that the only online and mobile media grew in 2009 and 2010. He added that information is changing Ford’s marketing campaigns.

“With 500 million people on Facebook, we can reach more potential customers in a more personal way,” Farley said.

On the other hand, seeing social media as masterstroke cannot be a reasonable behaviour although social media can be an effective as an advertising tool. According to Derek Rucker, an associate professor of marketing at the Kellogg School of Management at Northwestern University, social media has its limits because companies will stil be fighting other advertisers for attention while using social media like Facebook.

“With a Super Bowl ad you know 100 million people are seeing that,” Rucker said. “You don’t know for sure how many people are seeing your online campaigns.”

After launching the redesigned 2011 Explorer through Facebook last summer, Ford’s sports utility vehicle now has roughly 140,000 fans. Even “Go Do” campaign, which emphasizes what people will do with an Explorer, was created in line with consumers’ feedback.

Now Ford is asking what “Go. Do. Adventure” customers would dream of if they could go anywhere in America for one week. “People don’t dream about fancy resort vacations like a few years ago,” Farley said. “They dream about cars and the road trip.”

Within this respect, the official company website and Ford Explorer’s Facebook page organize a competition that will accept consumer videos, essays and photo submissions. Winners will have their road trip paid for, complete with a camera crew that will not only record all the trips but also turn them into a one-hour TV special and individual short spots.

Futhermore, the new Focus is making debut in one month. Thanks to social media, Ford builds hype with the “Focus Rally”. Ford has organized an “ Amazing Race” style competition between two teams including six people for each team, racing across America in the 2012 Focus and completing “challenges” along the way. Consumers also follow their journey on Facebook, Twitter and Hulu by picking a team and participating in at-home challenges.

Like Rucker put into the words, using social media as a marketing strategy allows customers to feel more connected to the brand. “You no longer need to talk to [consumers], you need ways to engage them,” Rucker said. This easily can be seen in Ford case.

According to Farley, who regards Ford as not just a car company but a tech company, Ford will concentrate on other new media tools going forward, specifically mobile communication. For the sake of this aim, the company is focusing on vehicle-specific smartphone applications, such as a navigation app for the Explorer and fuel efficiency app for the Fiesta, one of Ford’s compact models.

After all, it seems that things get hot in this new battlefield, namely “social media”. Who wins, who loses? Who knows???

Recently Belvedere Vodka has announced its partnership with (RED)™, which has also been partnering with many brands such as Starbucks, Nike, Dell, Gap, Apple, Converse and Emporio Armani.

In order to raise proceeds for the Global Fund to Fight AIDS, Tuberculosis and Malaria™, Belvedere Vodka will launch a Special Edition Bottle in late Summer 2011. Moreover, 50% of profits from the global sale of BELVEDERE (PRODUCT) RED ™ Special Edition Bottle will contribute to this Global Fund.

The (RED)TM inspired packaging will contain the same Belvedere vodka, which enthusiasts have always enjoyed. There will be no change in its unadulterated and naturally smooth taste. At a wide range of outlets including retail stores, nightclubs, bars, restaurants and airports, (BELVEDERE)RED Special Edition Bottles will be put up for sale in over 50 countries.

Although the launch is waiting for the late Summer 2011, The (BELVEDERE) RED Special Edition Bottle is unveiled at a pre-Grammy party in LA today, February 10 with the support of USHER, the multi-platinum and award-winning recording artist. To raise awareness around HIV/AIDS, the artist has teamed up with Belvedere. He emphasizes the need for consumers to unite in support of programs that make an effort to eliminate AIDS in Africa.

Belvedere Vodka is delighted to join (RED) in the fight against AIDS by helping to raise funds generated from the global sales of (BELVEDERE)RED. As one of the world’s leading spirit brands, we are in a unique position to harness the power of our customers to benefit the millions of people who are at risk, or are living, with HIV. We want to raise consumer awareness and incite more global action to eliminate AIDS in Africa. Our message is simple—(PRODUCT)RED helps save lives.” says Charles Gibb, President of Belvedere and Millennium Imports.

Most of the time I think that I wish I was a small girl. Especially, I feel as if I couldn’t live my childhood to the full when I see the children of today. The new GeoGirl beauty line that targets tween girls with sheer, nature-infused formulas triggers the nostalgia for childhood.

I remember the days in which I began to make up dreadingly. I used to worry about my skin while using cosmetics including artificial ingredients. However, nowadays a new brand is coming to the fore with a line of sheer and nature-based beauty which has a focus on the eco-friendly and always-connected age of today’s Generation Z tween.

This March becomes a turning point for GeoGirl, which is a full line of make-up, skincare and body care. Because it will launch in Walmart stores. Its packaging has an inspiration from the art of texting that every tween has mastered with names like URA* (You Are A Star) Face Shimmer, FYEO (For Your Eyes Only) Feather Lash Mascara, and KOC (Kiss On Cheeks) Cream Blush.


All products have eco-chic packaging made of materials like renewable corn and recyclable paper. They are free of parabens, phthalates, sulfates and petrolatum. Animal ingredients are not used save for cruelty-free honey, lanolin and beeswax. Furthermore, a portion of all sale proceeds will go to the brand’s foundation, GG-Gives, which will donate funds to girl-empowering causes.

After all, Generation Z has grown up with the green movement, and highly values planet-friendly products, recyclable packaging, natural ingredients and charitable giving.

“Ten years ago, we were wondering how to empower girls. But these girls today are already empowered,” says Joel Carden, Executive Vice President of parent company Pacific World Corporation.

“A full 95 percent of these girls believe they can really make a difference in the world. They’ve been raised to be sustainable. They’re encouraging their own parents to be green. And they have different expectations for the products they buy,” Carden tells StyleList.

Most items will retail below $5 each, and come with tips from other girls on how to best apply the products. However, the brand emphasizes that they are not pushing for girls to start wearing makeup at any specific age. “It’s a parent-daughter decision for what age is appropriate to begin wearing makeup. We’re simply providing good quality products for that stage of development, says Carden.

Not only the line doesn’t contain black eyeliner and mascara but also th lip shades are not deep or full coverage. Everything from the TISC (This Is So Cool) Bodymist to the VBS (Very Big Smile) LipGloss was as airy and light as a soufflé.

It seems that the winds have changed because mums will be dying to use their girls’ GeoGirl beauty line products.


New Women’s Network By PepsiCo

Posted: February 7, 2011 in Uncategorized

I do not enter into a discussion who is more powerful force online, women or men. However, I should say that women are becoming more and more powerful force online than they were just a decade ago. Although this seems just an obvious fact that is impossible to zone out, only some brands take steps in this direction. Snack-and-soda giant, PepsiCo, is one of these giving priority to this fact.


PepsiCo not only sponsors upcoming Social Media Week but also plans to announce the launch of a new online community for women at this upcoming event. The site, called Women’s Inspiration Network (WIN), offers videos and content on topics like environment and sustainability, health and wellness, and people and talent.

According to a research, women are more active than men in social networks like Facebook in that they are not only 57% of users but also do 62% of the sharing. As a result, women are more likely to trust information found in online women’s communities, especially when it comes to making purchasing decision. Furthermore, another study which has been recently conducted by women’s site iVillage indicated that 51% of women’s community users trust product information found in them, compared with only 14% on typical social media sites.

Since women control 85% of household spending decisions, they are regarded as PepsiCo’s strongest consumer base. Women are increasingly influential in the digital space, says Jamie Stein, digital director for the company. “We want to build a community to have a two-way dialogue. Our strategy is listening, engaging and enabling–connecting with women in real time, on their terms.

PepsiCo is led by Indra Nooyi, the No. 6 most powerful women in the world by Forbes.

Monster customers whose job postings are on Monster are now accessible on the mobile engagement channel.

If you are unemployed looking for a job or employed but dissatisfied with your current job, most likely you have already met Monster.com, a job matching engine and flagship brand of Monster Worldwide, Inc. Even, you have an account and actively follow the new job postings. Especially, if you are trying to find a job immediately, you need to look at the job postings regardless of wherever and whenever you are. Monster.com realises this need and takes action in order to meet this need.

Recently, Monster.com has debuted an iPad application designed specifically for job seekers. The free application, created to complement the user experience on the Monster.com web site,  is available for download at the Apple App store. It is fully integrated with a user’s Monster account. Therefore, users can easily have Access to stored resumes, cover letters, and apply histories.

Thanks to the special features of this application, it is possible to search for jobs using built-in GPS for jobs nearest seekers. Users can access and manage saved jobs which can be reviewed later. Moreover, users can easily apply for jobs editing cover letters as well as viewing application history and resumes.

According to a press release, seekers have conducted 1.5M job searches, viewed 3.1 jobs and applied for over 200,000 jobs in the five months since the iPhone application was unveiled.

“At Monster, our goal is to enable seekers to uncover their right career opportunities that will ultimately improve their lives. Just as we’ve done with the iPhone application, we hope to do the very same thing with the iPad application – giving seekers a slew of options to access our database to find their perfect job, as soon as it becomes available, said Vasu Nagalingam, senior product director at Monster Worldwide.

More and more users are adopting mobile and portable devices as their primary means of accessing the Internet – Morgan Stanley predicts Smartphone shipments to eclipse PC shipments by mid 2012. By providing access to our 6Sense job search engine via the mobile engagement channel, Monster is committed to providing all the tools necessary for job seekers to reach their potential.” he concluded.

According to a new study published in the Journal of Consumer Psychology by two Boston College professors, Red Bull’s logo alone can “can give you wings” even if you don’t drink a drop. Their findings indicated that consumers who were exposed to the brand displayed characteristics associated with it.

Let’s look at how it worked: Researchers had volunteers play a car racing video game with nearly identical race cars. However, there was only one difference in that each car had been decorated with a different brand logo and color scheme. Unlike the car decored with Red Bull’s logo, the other cars represented Guinness, Tropicana, and Coca Cola.

As a result of this only difference, players controlling the Reb Bull car displayed characteristics often attributed to the brand – speed, power, and risk-taking – and the results were both positive and negative. In some cases, the drivers sped around the course faster than other cars. In others, their recklessness caused them to crash and lose valuable time.

This behaviour is known as “non-conscious brand priming”, according to professors S. AdamBrasel and James Gips. It means that the personality of a brand can unconsciously “push” or “nudge” a consumer to act in ways consistent with that personality when exposed to brand imagery.

The researchers also point to search results on the website brandtags.net, where users enter words or phrases they associate with brands. These results show that the 9 of the 40 most commonly occurring terms for Red Bull deal with speed and power and 4 pertain to risk-taking and recklessness. In comparison, the 14 other most popular drink brands at brandtags.net average less than one speed or power associated word per brand and almost zero risk-taking or recklessness associated words per brand.

This should be taken for granted. Because it seems compatible with the fact that Red Bull has built its brand identity around sponsored promotions such as cliff diving, street luge contests, car racing, and a full-contact ice-skating obstacle course known as “Crashed Ice.”