Let The Baby Inside Dance With Evian

Posted: April 19, 2011 in Brand management
Tags: , , ,

Have you ever heard the voice of the baby inside? Have you ever thumped out while the baby inside is dancing? Or you haven’t discovered the baby inside? From now on, it’s not a big deal because Evian, a well-known pure water brand, makes you give an ear to the baby inside.

Evian and BETC Euro RSCG are going forward with their popular campaign, namely,  Live Young by launching a new interactive promotion today, April 19. The campaign includes the hilarious Evian Roller Baby video, which has become the most popular clip online. What is more, the brand is spurring its consumers from all around the world on taking part in its longest music video ever.

The brand also released a new film produced by Legs from the famous MILK Studios in New York in order to promote the activity. In the stop-motion clip, a lot of ordinary people of all ages, selected through a street casting, come on the scene by embodying the young spirit and energy. They appear one by one in T-shirts featuring babies in different poses— since models change one another fast to the version of ‘Wordy Rappinghood’ by Tom Tom Club remixed by DJ Mehdi with Uffie featured, it seems that the babies are dancing to the music.

People who didn’t have an opportunity to get into the promotional clip stil have a chance to take part in “the longest music video ever”. To become a part of the project, users all around the world can visit the dedicated website on their computer of iPhone, turn on a web camera, choose one of the three baby bodies to be featured under their head and show some simple moves. So far, the user-generated footage is 6 minutes and 35 seconds long and counting.


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