Social Vending System By PepsiCo

Posted: April 28, 2011 in Brand management
Tags: , , ,

Nowadays, the word “social” is everywhere in our lives from social shopping to social media. It should be taken granted that many brands are implementing different strategies to get a share of this ever-improving trend.

Within this line, PepsiCo has just announced the launch of its Social Vending System, in other words, a state-of-art networked unit. It features full touch screen interactive vending technology which allows consumers to better connect with PepsiCo brands right at the point of purchase. A prototype of the Social Vending System is coming on the scene at  the National Automatic Merchandising Association’s One Show held in Chicago, April 27-29.

Since PepsiCo’s Social Vending System uses digital technology, any user can easily gift a friend by selecting a beverage and entering the recipient’s name, mobile number and a personalized text message. Moreover, it is also possible to personalize the gift thanks to a short video recorded right at the machine. In order to redeem the gift at any PepsiCo Social Vending system, the gift is delivered with a system code and instructions. When the recipient redeems their gift, they’re given the option of either thanking the original sender with a gift of their own or paying it forward and gifting a beverage to another friend.

Thanks to PepsiCo’s innovative use of telemetry with the Social Vending System, operators can closely manage inventory levels and delivery scheduling remotely. There is another operational benefit in that operators can easily update digital content online by changing messaging and media content as needed.

Furthermore, Social Vending allows ‘Random Acts of Refreshment’—the ability to buy a drink for a complete stranger through any other Social Vending system. For example, a consumer can send a symbol of encouragement to a city that’s experienced some challenging weather, or a congratulatory beverage to a university that just won a championship.  The platform holds potential to extend all PepsiCo’s digital and social programs, including Doritos ‘Crash the Super Bowl’ Takeover, Pepsi Refresh Project and DEWmocracy, beyond consumers’ own devices all the way to the point of purchase.

Our approach to technology innovation is driven by what we know consumers want. We’re working with some of the best minds in the business to develop equipment that provides customization, personalization and choice,” said Christine Sisler, VP, Equipment Innovation, PepsiCo. “Our Social Vending System delivers on those insights and more—it’s also visually engaging, fast, intuitive and satisfying to use. Further development of the Social Vending System platform is underway, and PepsiCo anticipates testing the concept with key strategic partners later this year.”

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