Winners of Guardian Sustainable Business Awards 2011

Posted: May 29, 2011 in Brand management
Tags: , , , , , ,

The winners of this year’s Guardian Sustainable Business Awards were announced at a ceremony in London on Wednesday 25 May. The Guardian, U.K.’s most influential news resource, intended to recognize and award the companies that conduct their business in accordance with sustainability principles and are not afraid of innovations.

The winners of the inaugural Guardian Sustainable Business Awards were feted for their contributions in a host of areas ranging from communications to supply chain management.  Approximately 2,000 people participated in the public vote for the award, with other nominees, from Nike, Unilever and B&Q all lauded for their outstanding contributions.

The first prize in ‘Communicating Sustainability’ nomination was awarded to Sony for its project entitled ‘Open Planet Ideas’. Sony launched this initiative jointly with WWF and aimed to tackle environmental issues.

The country’s biggest retail chain, Sainsbury’s Supermarkets Ltd scooped the first prize in the ‘Energy’ nomination for its Crayford store geo-thermal exchange project.

The awards ceremony at the Guardian’s headquarters included the presentation of the Corporate Sustainability Innovator of the Year award to Mike Barry, who is head of sustainable business at Marks and Spencer Plc, which was awarded with the first prize of the ‘Engaging Employees’ nomination. Back in 2007, the brand launched an epic Plan A project under which it set a number of goals to create a new level of sustainability on its retail business by reducing the use of energy, cutting waste, trading ethically and helping its customers live healthier and lead more ecologically-conscious lifestyles.

Moreover, Levi Strauss & Co was chosen the winner in the ‘Water’ category with its ‘WaterLESS‘ project which is designed to significantly reduce the use of water during production stage of its clothing items.

The awards were created with the belief that there is a small but growing number of far-sighted companies that have recognised the importance of integrating sustainability into the core of their operations to ensure their future success. They aim to underline the importance of leadership in the field of sustainable business and to share these stories in the hope that others will follow the suit.

The Best Practice Exchange, which summarises these achievements, is launched by Guardian Sustainable Business with more detail on the winners and those who were short-listed. Since collaboration is regarded as a key to business success in this field, reading these case studies is considered to encourage other organisations to get inspiration and practical knowledge.

Caroline Holtum, content editor of Guardian Sustainable Business (GSB), said: “While the awards are an opportunity to celebrate those individuals and companies that are committed to making a positive difference, they are also an excellent way of showcasing best practice that we hope other companies can learn from and follow.”

For more information on the event and full winner list, please visit

  1. Cuneyt says:

    who are the jurys? who is deciding the winners and what are the criterias? to be sustainable is a subjective phrase isnt it?

  2. 4Story Gold says:

    That’s great.very helpful,thanks a lot

  3. I will invite all my friends to your blog, you really got a great blog.'”*:`

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