New Rivals To Facebook’s Like Button: Twitter’s Follow and Google’s +1

Posted: June 8, 2011 in Brand management, Social Media
Tags: , , , ,

Almost all of us are “Facebookers”, which I use to define people having a Facebook account and actively using it. Today, it seems impossible for “Facebookers” to be far away from the “Like” button while travelling around the pages, watching the videos uploaded by their friends and looking at their friends’ pictures. Even many companies that make their presence felt in Facebook mostly as official pages organize competitions by asking open-ended questions and choosing the winners according to the number of “Likes” to their post.

Although “Like” button of Facebook is not new, there is something new in this social world: New steps of not-new competitors fighting against Facebook’s like button, which was launched more than a year ago. Google and Twitter have just introduced their own rival buttons for the social web.

There is no doubt that Facebook’s like button increased traffic for all sites which implemented the product since it has been launched. According to reports, the like button has been added to 250,000 sites outside Facebook, feeding information back to the site on the activity and preferences of its 650+ million users.

Twitter, which has 20.6 million US audience in 2011 compared to Facebook’s 132.5 million adults for the same year, announced its “Follow” button and 50 sites including Huffington Post and the Wall Street Journal have already plugged in. Thanks to the follow button, users can easily follow the account on Twitter with one click. By this launch, Twitter, which is also to launch a photo sharing service, expects the innovation to bring more activity on the site and users back to their sleepy accounts. For publishers and brands, adding the Follow Button to your website and using Twitter to stay connected with your audience is a powerful combination,” said Twitter in the announcement.

Google also has launched its new “+1” button to compete with Facebook’s “like” button. With this unclear name, right now it’s not evident how it will impact search results.

Since Google’s +1 invites an explanation and Twitter’s follow is somewhere in between, like button as a concept still seems to be more immediate and understandable it. Moreover, Facebook’s like, which doesn’t require interpretation, seems to remain number one among sharing buttons with its largest user base.

According to experts, it’s good for all web users if this new generation of third-party buttons offers consumers more choice. Otherwise, it might just add misunderstanding of the provided options.

  1. Cuneyt says:

    how can I +1 this post?

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