Asia-Pacific Brands Report reveals Asia Top 1000 Brands

Posted: July 7, 2011 in Brand management
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According to a survey conducted by Campaign Asia Pacific and research firm TNS, the most popular top 3 brands turned out to be Sony, Samsung and Panasonic. In order to unveil the most popular brands in Asia Pacific 3,300 people in the 15-64 year old demographic were surveyed and respondents from Australia, China, India, Japan, Hong Kong, Malaysia, Singapore, South Korea, Taiwan and Thailand evaluated the brands in 72 categories.

It’s the fourth successful year for the leading Sony, which presented the first Asia-style bendable e-reader in May.

Howard Stringer, Sony’s chief executive saidOur brand perception, you’ll be happy to know, is clearly improving again,”. He also added “My foremost responsibility to the board and all of you is to further advance the transformation process, firmly establish Sony’s position as a global product, content and service leader in the networked digital era and ensure our continued development and growth,”.

Samsung, the South Korean electronics expert and worldwide Olympic sponsor, and Panasonic, its Japanese counterpart, which is going to build a green town in Japan, followed Sony by occupying the next two spots in the table. According to the results of the study, electronic majors from Japan and Korea seems to have still domination among all brands by sustaining their high positions from last year when they occupied the same positions.

Recently, Panasonic has signed a sponsorship deal with the Discovery Channel and UNESCO for a series that is planned to be shown in 170m homes across 15 Asian countries, including China, India, Indonesia and Japan.

The Top 10 brands lists:

1. Sony
2. Samsung
3. Panasonic
4. LG
5. Canon
6. Apple
7. Hewlett-Packard
8. Google
9. Nestle
10. Nike

The full Top 1000 Brands report and the complete rankings is to be read in the upcoming July issue of Campaign Asia-Pacific.


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