Google Asks Brands Not To Create Google+ Accounts

Posted: July 10, 2011 in Brand management, Social Media
Tags: , , , , ,

Last month I mentioned Google “+1” button as a rival to Facebook’s “Like” button in one of my posts. The aim was to compete with Facebook’s “like” button. Although Google has unveiled Google+, it is still developing a  Google+ experience for businesses and is asking brands not to create Google+ profiles just yet.

In a post and the video below, Product Manager Christian Oestlien stresses that the Google+ team is still working to create a unique experience for businesses, especially for businesses  which require deep analytics. Google tries to connect Google+ to products like AdWords. As a result of this developing process, Google is asking businesses to put their Google+ efforts on hold.

On the other hand, there are several global brands which have already joined Google+ and these brands include Ford, Breaking News and Mashable. It is unknown yet when Google will shut down non-user profiles and how the process will work.

“The business experience we are creating should far exceed the consumer profile in terms of its usefulness to businesses,” Oestlien says in his post. “We just ask for your patience while we build it. In the meantime, we are discouraging businesses from using regular profiles to connect with Google+ users. Our policy team will actively work with profile owners to shut down non-user profiles.”

Therefore, brands have to be patient and wait for, probably, several months before stepping into Google+ to be able to experience all promised business features. Over the next few months, Google seems to launch a ‘small experiment with a few marketing partners’ in order to test the brand-oriented accounts. Meanwhile, Google Spreadsheet in which ‘non-user entities’ can apply for the program has been already opened up.

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