Starbucks’ Online Store Re-launched

Posted: August 5, 2011 in Brand management, Social Media
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Starbucks, which provides its millions of consumers with a large product range from various types of coffee to delicious cookies, has launched an updated and redesigned version of online destination.

Thanks to this improvement, Starbucks’ consumers enjoy from the enhanced shopping experience. In addition to this, they can easily and quickly find the best coffee, teas and merchandise offerings. Unlike traditional coffee&tea range, the digital platform, which was developed with by a global e-commerce solution provider “PFSweb”, consumers benefit from a great deal of extra services like subscription, tasting tours and prepaid gift cards across the U.S. territories.

Shopping at the new site reflects the unique, rich experience customers enjoy in our stores while offering an expanded collection of coffees, teas and merchandise,” commented Stephen Gillett, chief information officer, executive vice president of Digital Ventures at Starbucks Coffee Company. “The redesign of Starbucks Store was driven by customer feedback and we’re excited to share some of the best products from across the company with customers and give them the opportunity to shop online when it’s most convenient for them.”

By visiting the re-launched online store, consumers can reach Starbucks’ wide product range including coffee (as well as exotic and rare Starbucks Reserve blends) and tea, which can be also ordered as tasting tours, equipment (including coffee presses, grinders and tea pots), drinkware (mugs and tumblers), subscriptions for coffee and tea offerings (it is possible to pre-order special products and schedule and manage the schedule of the items delivery), gifts, Starbucks Cards and office coffee. Buying goods on, consumers will also get an access to exclusive promotions and will be able to purchase goods that are not sold in offline Starbucks venues.

Also, a mini summer-themed campaign has been launched by the coffeee brand recently. With this campaign, the brand aims to encourage its fans to tell what they would like to do with extra five minutes. Consumers are invited to “share and discover epic moments as they happen all summer long,” post their inspiring, beautiful summer stills to Instagram and tell the whole world what they would like to do with 5 more minutes on Twitter.


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