eBay Launches Its First Real-Life Shop

Posted: November 20, 2011 in Brand management, Marketing
Tags: , , , ,

Surely eBay is not only one of the world’s best known websites but also an internet auction giant that is increasingly growing. Now the auction site is planning to move out of cyberspace into London and take over the high street by launching its first real-life shop.

The eBay Christmas boutique will be an experiment with only a five-day trial period from the 1st December until the 5th. It will have on display 200 of the auction site’s most popular items and sell a range of products at up to 70 per cent less. Moreover, shoppers will be able to buy the products online with their smartphones by scanning corresponding Quick Response (QR) codes in the shop.

The real-world eBay shop will open on Dean Street, just off Oxford Street and Tottenham Court Road. Popular items such as an inflatable, pilotable Dalek and a party dress from House of Fraser will be on display in this shop.

It seems more than a good idea. Definitely, it is a big marketing ploy that will make many curious customers go out of the house to rush into the shop and use the internet in the shop.

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