Archive for March, 2013

2334039881_725e6bf364_b

Google has announced a change in its AdWords rules in that businesses can no longer include their phone number in the advertisement’s text starting in April. The company has updated its policy, which now states that its call extension feature, must be used. Here’s what’s changing:

In the next few weeks, Google will no longer allow phone numbers to be used in the ad text of new ads. Advertisers who still want to promote phone numbers in their AdWords advertising can use the call extensions feature. This feature lets advertisers add a phone number to their ad so customers can call them directly as well as tracking how many calls they receive. Google is posting this alert now to provide adequate lead time to make ad changes.

autoenhanced-click-to-call-blog-image-600x505

pay_per_click_advertising_agencyIn April 2013, ads that are using phone numbers in their ad text will be disapproved before the March 2013 policy change. Although Google monetizes all those clicks and taps on phone numbers, the company is making this change mainly to foster a safer, more consistent user experience across desktop, tablet, and mobile devices. After all, with the increase in mobile usage, many people search on Google for a business with the sole intention of calling them. So this change affects not only anyone advertising on Google, but also users.

When a customer clicks the phone number (call extension) on a mobile device which is capable of making a phone call, advertisers are charged the same as for a standard click on the ad. Note that phone numbers are clickable only on devices that allow a user to click and call (so, for example, ads will not show a clickable phone number on iPod Touch devices).

Advertisements

infographic-babies-born

It should be taken for granted that 9 of 10 phones sold are high-end devices. There is a growing number of smartphones in today’s fast-moving world. Each passing day more people are accessing the web through a mobile device than through computer and more Android mobiles are activated than babies born. So mobile search queries has grown five times more in the past two years. According to statistics, almost quarter of all searches comes from mobile devices (20% of all telecom, 30% of all restaurant, 25% of all movie searches).

in-the-toilet

A recent survey of global TV habits has indicated that nearly one in five people uses a smartphone to watch television in the toilet. The researchers also has revealed that consumers are increasingly watching programmes ‘on the go’ : 16% use smartphones in the bathroom and 10% watch shows on a tablet in the toilet.