Archive for the ‘Mobile Apps’ Category

Starbucks  has just launched its app for iPhone. Not only the app introduces its popular Starbucks Card eGift feature on a mobile device for the first time but also combines the features of its two popular apps for iPhone and iPod touch: myStarbucks and Starbucks Card Mobile.

Now it is possible for customers to access their favorite Starbucks Card features, use the mobile payment capability, track their My Starbucks Rewards and custom Starbucks features in one app. Customers can send a mobile gift along with the new option.

Thanks to Starbucks Card eGift feature, customers can treat friends and family to their favorite Starbucks beverage, food or merchandise by sending a gift straight from their Apple devices. Customers can customize Starbucks Card eGifts with a personal message and send it to their contacts or Facebook friends list, for any amount between $5.00$100.00

Furthermore, it becomes possible for customers to find nearby Starbucks stores with Starbucks for iPhone by using the store locator feature. In addition to access food and beverage nutrition information, it allows customers to build a virtual beverage with the Drink Builder. Even a job search at Starbucks is possible with the app.

Finding new ways to connect with our customers and elevate the experience in and and out of our stores drives our continued growth in the mobile space. We’re inspired by our customers and their feedback on which led us to develop the new Starbucks for iPhone App,” said Adam Brotman, vice president, general manager, Digital Ventures at Starbucks Coffee Company. “Customers asked for the convenience of one app bringing together the features they love to use. Also, since the introduction of Starbucks Card eGift, we’ve heard people wanted a mobile version. With the Starbucks for iPhone App we had the opportunity to bring together a collection of great features, and we’re excited to offer this new mobile experience to iPhone and iPod touch users.

The Starbucks for iPhone App is available for free from the App Store on iPhone and iPod touch or at Starbucks website.

Last month Starbucks presented the similar app for Android.


As television – industrial complex agonizes with the emergence of social media and its creative applications, consumers begin to fully exploit the creative possibilities of the new Facebook profile page photo layout. Some Facebook profiles not only catch your eye but also make you think: how in the world did they do that? At least one marketer, namely, Schweppes has just simplified the process for the… less artistic of us by taking advantage of recent improvements to the Facebook profile and giving that Facebook profile an artistic makeover.

The beverage firm and its Amsterdam-based digital agency (social media marketing agency), Super Social have just introduced an app called Profile Yourself that makes it easier for users to do cool stuff in presenting their social networking info. So users can run one giant photo via multiple windows on a profile page. The company works with French artist Andre Oudin, who has discovered that facet of the new layout.

Oudin took advantage of the vertical photo slot on the left side of the page and the five windows to the right to make it appear like his face was looking through the profile page. Others have also offered their own twists on the new layout.

First, you need to ‘like’ the Schweppes Facebook page to download the profile app. Then all you have to do is to launch the app on Facebook itself, load an image of yourself (horizontal pictures are easier to work with), carry out a few simple operations, and let the software help those without Photoshop skills and with little time get a handsome new profile. Amaze all your Facebook friends with the new app. This is like a magic and only thing you have to do is let this magic begin.

“The Schweppes Profile App is another way to honour those consumers who have contributed in making what the Schweppes brand stands for today,” the partners say. “The app is perfect for those people who have strong personalities, are self-assured and really want to express themselves in a creative and sophisticated way.”

Here’s a video on how the Schweppes app works: