Posts Tagged ‘Android’


It should be taken for granted that 9 of 10 phones sold are high-end devices. There is a growing number of smartphones in today’s fast-moving world. Each passing day more people are accessing the web through a mobile device than through computer and more Android mobiles are activated than babies born. So mobile search queries has grown five times more in the past two years. According to statistics, almost quarter of all searches comes from mobile devices (20% of all telecom, 30% of all restaurant, 25% of all movie searches).


A recent survey of global TV habits has indicated that nearly one in five people uses a smartphone to watch television in the toilet. The researchers also has revealed that consumers are increasingly watching programmes ‘on the go’ : 16% use smartphones in the bathroom and 10% watch shows on a tablet in the toilet.


Starbucks  has just launched its app for iPhone. Not only the app introduces its popular Starbucks Card eGift feature on a mobile device for the first time but also combines the features of its two popular apps for iPhone and iPod touch: myStarbucks and Starbucks Card Mobile.

Now it is possible for customers to access their favorite Starbucks Card features, use the mobile payment capability, track their My Starbucks Rewards and custom Starbucks features in one app. Customers can send a mobile gift along with the new option.

Thanks to Starbucks Card eGift feature, customers can treat friends and family to their favorite Starbucks beverage, food or merchandise by sending a gift straight from their Apple devices. Customers can customize Starbucks Card eGifts with a personal message and send it to their contacts or Facebook friends list, for any amount between $5.00$100.00

Furthermore, it becomes possible for customers to find nearby Starbucks stores with Starbucks for iPhone by using the store locator feature. In addition to access food and beverage nutrition information, it allows customers to build a virtual beverage with the Drink Builder. Even a job search at Starbucks is possible with the app.

Finding new ways to connect with our customers and elevate the experience in and and out of our stores drives our continued growth in the mobile space. We’re inspired by our customers and their feedback on which led us to develop the new Starbucks for iPhone App,” said Adam Brotman, vice president, general manager, Digital Ventures at Starbucks Coffee Company. “Customers asked for the convenience of one app bringing together the features they love to use. Also, since the introduction of Starbucks Card eGift, we’ve heard people wanted a mobile version. With the Starbucks for iPhone App we had the opportunity to bring together a collection of great features, and we’re excited to offer this new mobile experience to iPhone and iPod touch users.

The Starbucks for iPhone App is available for free from the App Store on iPhone and iPod touch or at Starbucks website.

Last month Starbucks presented the similar app for Android.

I am sure that everybody knows Kellogg Company, which is the world’s leading producer of cereal and a leading producer of convenience foods, including cookies, crackers, toaster pastries, cereal bars, fruit-flavored snacks, frozen waffles and veggie foods.

Special K® is only one of the brands of this company. However, not only the word “Special” but also its first-mover position makes this brand special. Special K® is launching its first mobile app in the U.S. market for iPhone and Android mobile devices. The app, called myPlan, offers people a new way to take the Special K Challenge™ and stay on track with weight loss goals by accessing their plan from their mobile device.  The myPlan app was created with the help of global ad agency Leo Burnett, in partnership with premier U.S. mobile media agency MediaMob.

“The Special K brand is excited to introduce the myPlan app to make our popular Special K Challenge content available in places and devices where weight managers can easily access and benefit from the information.” said Jesper Lund Jacobsen, Associate Director for the Special K brand at the Kellogg Company. “We are excited to be launching myPlan at the end of the year when consumers are looking for ways to maintain a healthy diet and prepare their New Year’s resolutions.”

Whether the goal is to shed unwanted holiday pounds or become more fit and fabulous in the New Year, Special K’s myPlan app is a great way to kick-start a new you. Users can design a unique weight management plan, access daily menus, track progress, receive helpful tips, find Challenge-friendly recipes and access Special K’s full suite of products. For users looking for additional community support, they can share their progress and celebrate their victories with friends on Facebook.

“As a brand, we’re always looking for new ways to help women maintain their weight loss goals. The New Year is a key time to remind them it’s easier than ever to start,” said Joseph Bartolucci, SVP, Creative Director at Leo Burnett. “The myPlan app is just another way to make the Challenge more accessible, and easier to take than ever.”

“We’re thrilled to work with Special K and the Kellogg Company to put the Special K Challenge into the hands of the mobile consumer,” said Matt Snyder, CEO of MediaMob. “Leading brands like Special K are constantly innovating and we’re delighted to work with them to develop a mobile experience that provides a new way for women to interact with a brand they love.”

myPlan will be promoted to consumers through localized events, social media, online, search and mobile channels. The app can be downloaded for free from the App Store or through the Android Market.

myPlan in the App Store: