Posts Tagged ‘apple’

Are you ready for the new form of advertising on wearables? New programmatic ad platform seems promising despite early state of the category.

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Although this early stage of wearables and smartwatches is still questionable, mobile ad exchange TapSense has already announced “the industry’s first programmatic ad platform for Apple Watch” with full Apple Pay integration, new ad formats and “hyper-local targeting.”

“Wearables and Internet of Things (IoT) are the next frontiers in the mobile revolution. We are excited to announce industry’s first programmatic ad platform for Apple Watch developers and brands,” says Ash Kumar, TapSense’s CEO. “While most of our competitors are focused on banner ads and legacy platforms, we are focused on innovation and next generation platforms. Apple Watch has the potential to be a category disruptor similar to iPod or iPhone and we believe that it provides great opportunities for brands and developers to deliver engaging experiences to consumers.”

iWatch

Everything seems quite promising. However, the consumer smartwatch adoption is still not enough with waning consumer interest according to some surveys.

There are numerous Android Wear devices in the market already including watches from Motorola and LG that have gained critical favor. Yet Apple is really the market maker — even if Apple Watch 1.0 doesn’t sell very well it has raised awareness and increased interest to the category.

According to a recent survey from Quartz, about 80 percent of respondents said they were not intending to buy the Apple Watch, while 20 percent of respondents were potentially interested in it. It could still mean millions of Apple Watch sales. Also, there is a huge possibility that consumers’ interest will increase once they see and touch the Apple watch.

So it sounds reasonable for companies like TapSense to step forward and try to figure out what’s likely to work and what won’t with ads. There is no doubt that it would create another platform for ads with many different formats and context like smartphones.

android-vs-app-store

Apple filed a lawsuit against Amazon for false advertising. Their claim was that Amazon was improperly using the App Store trademark to promote Amazon’s Android Appstore and misleading users by branding the Appstore for Android. On Tuesday, Jan. 1, 2013, Amazon won the battle over the term “app store.” According to U.S. District Court Judge Phyllis Hamilton, Apple did not provide enough evidence for their claim.

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Judge Hamilton wrote, “Apple has failed to establish that Amazon made any false statement (express or implied) of fact that actually deceived or had the tendency to deceive a substantial segment of its audience.” The judge continued with, “The mere use of “Appstore” by Amazon to designate a site for viewing and downloading/purchasing apps cannot be construed as a representation that the nature, characteristics, or quality of the Amazon Appstore is the same as that of the Apple APP STORE.”

However, this is only a part of the whole story, just one claim out of six that Apple has against the major online retailer. Apple’s complaint has been going on since March of 2011. The rest of the claims are in regards to trademark infringement and those claims have not been decided on yet.

Kindle-Fire-HD

The Android Appstore began when Amazon started selling applications for the Kindle Fire and other devices running Google’s Android software. According to Apple, they filed many complaints to Amazon before taking legal action. They reached out three times, but Amazon did not respond. This led Apple to file the claim in the courts.

Software giant Microsoft triggers the compettion by challenging Apple with sleek gadgets.

Microsoft has unveiled its own line of tablet computers which it expects will be an “iPad killer”. Hoping its Surface tablets will take on both Apple and Google in the market; Steven Sinofsky, Microsoft Windows division president, called the new device a “tablet that’s great PC – a PC that’s a great tablet”.

Speaking at a press launch, Microsoft boss Steve Ballmer said the two new tablet PCs were part of a “whole new family of devices” the company is developing. They will run versions of Microsoft’s new Windows 8 software because the company wants to “give Windows 8 its own companion hardware innovations”. Although the company has not given any pricing information, Mr Ballmer said that they will be “comparable” to current tablet prices when they go on sale later this year.

Microsoft traditionally relied on others to make computers and phones that run its software. However, the company now offers both gadgets and software and hopes to take on Apple. “We believe that any intersection between human and machine can be made better when all aspects, hardware and software, are working together.” added Mr Ballmer.

The Surface is 9.3mm thick, with a magnesium case and a 10.6-inch HD widescreen display. It also has an integrated kickstand, and weighs less than a kilo (1.5lb). A slightly thicker version – still less than 14mm thick and under 2lb – will work on Microsoft’s Windows 8 Pro operating system. Both devices comes with a detachable keyboard and trackpad that attach magnetically to the tablet.

However, according to experts the company faced a tough battle. IDC analyst Al Hilwa said: “It raises the bar on how Microsoft executes on this, because now Microsoft’s name is on it. They’ve got to get it right – they’ve got to really hit it out of the ballpark.”

Starbucks  has just launched its app for iPhone. Not only the app introduces its popular Starbucks Card eGift feature on a mobile device for the first time but also combines the features of its two popular apps for iPhone and iPod touch: myStarbucks and Starbucks Card Mobile.

Now it is possible for customers to access their favorite Starbucks Card features, use the mobile payment capability, track their My Starbucks Rewards and custom Starbucks features in one app. Customers can send a mobile gift along with the new option.

Thanks to Starbucks Card eGift feature, customers can treat friends and family to their favorite Starbucks beverage, food or merchandise by sending a gift straight from their Apple devices. Customers can customize Starbucks Card eGifts with a personal message and send it to their contacts or Facebook friends list, for any amount between $5.00$100.00

Furthermore, it becomes possible for customers to find nearby Starbucks stores with Starbucks for iPhone by using the store locator feature. In addition to access food and beverage nutrition information, it allows customers to build a virtual beverage with the Drink Builder. Even a job search at Starbucks is possible with the app.

Finding new ways to connect with our customers and elevate the experience in and and out of our stores drives our continued growth in the mobile space. We’re inspired by our customers and their feedback on MyStarbucksIdea.com which led us to develop the new Starbucks for iPhone App,” said Adam Brotman, vice president, general manager, Digital Ventures at Starbucks Coffee Company. “Customers asked for the convenience of one app bringing together the features they love to use. Also, since the introduction of Starbucks Card eGift, we’ve heard people wanted a mobile version. With the Starbucks for iPhone App we had the opportunity to bring together a collection of great features, and we’re excited to offer this new mobile experience to iPhone and iPod touch users.

The Starbucks for iPhone App is available for free from the App Store on iPhone and iPod touch or at Starbucks website.

Last month Starbucks presented the similar app for Android.

The sensational new ABSOLUT ORIENT APPLE made debut in Frankurt on 2 May, 2011. The new product not only combines the savoury allure and thrill of east and west but also merges the crisp sweetness of fresh apples with the deep spicy aroma of ginger to conjure a unique flavour sensation. This sensation seems to shine around the globe throughout the summer of 2011—and far beyond.

ABSOLUT ORIENT APPLE is naturally sweet and pleasantly fruity. Only superior quality natural ingredients are used and there is no added sugar or artificial flavour enhancers whatsoever in it. The natural fresh sweetness of apple and a subtle hint of the darker, complex spiciness of ginger create the unique flavour of ABSOLUT ORIENT APPLE.

It’s a flavour that really has a great range of mixing opportunities, for professional bartenders and for amateur cocktail enthusiasts,” says Anders Olsson, director of The Absolut Company Global Travel Retail. “ABSOLUT ORIENT APPLE enriches all flavours quite sensationally, whether these flavours are sweet, sour or bitter. It’s a fantastic cocktail base to mix with a variety of juices and sodas.”

The bottle, which features a beautifully carved golden apple surrounded by an aura of white shimmering, transparent ginger leaves, promotes the innovative design concept of ABSOLUT. When the bottle is full, the golden apple appears to be floating due to the lens effect of the bottle.

The ABSOLUT ORIENT APPLE launch is supported by a powerful and innovative 360-degree marketing campaign spanning all available media in duty free/travel retail outlets around the globe, including site-specific brand installations, tastings and events.