Posts Tagged ‘iPad’

Software giant Microsoft triggers the compettion by challenging Apple with sleek gadgets.

Microsoft has unveiled its own line of tablet computers which it expects will be an “iPad killer”. Hoping its Surface tablets will take on both Apple and Google in the market; Steven Sinofsky, Microsoft Windows division president, called the new device a “tablet that’s great PC – a PC that’s a great tablet”.

Speaking at a press launch, Microsoft boss Steve Ballmer said the two new tablet PCs were part of a “whole new family of devices” the company is developing. They will run versions of Microsoft’s new Windows 8 software because the company wants to “give Windows 8 its own companion hardware innovations”. Although the company has not given any pricing information, Mr Ballmer said that they will be “comparable” to current tablet prices when they go on sale later this year.

Microsoft traditionally relied on others to make computers and phones that run its software. However, the company now offers both gadgets and software and hopes to take on Apple. “We believe that any intersection between human and machine can be made better when all aspects, hardware and software, are working together.” added Mr Ballmer.

The Surface is 9.3mm thick, with a magnesium case and a 10.6-inch HD widescreen display. It also has an integrated kickstand, and weighs less than a kilo (1.5lb). A slightly thicker version – still less than 14mm thick and under 2lb – will work on Microsoft’s Windows 8 Pro operating system. Both devices comes with a detachable keyboard and trackpad that attach magnetically to the tablet.

However, according to experts the company faced a tough battle. IDC analyst Al Hilwa said: “It raises the bar on how Microsoft executes on this, because now Microsoft’s name is on it. They’ve got to get it right – they’ve got to really hit it out of the ballpark.”

Advertisements