Posts Tagged ‘technology’


Apple filed a lawsuit against Amazon for false advertising. Their claim was that Amazon was improperly using the App Store trademark to promote Amazon’s Android Appstore and misleading users by branding the Appstore for Android. On Tuesday, Jan. 1, 2013, Amazon won the battle over the term “app store.” According to U.S. District Court Judge Phyllis Hamilton, Apple did not provide enough evidence for their claim.


Judge Hamilton wrote, “Apple has failed to establish that Amazon made any false statement (express or implied) of fact that actually deceived or had the tendency to deceive a substantial segment of its audience.” The judge continued with, “The mere use of “Appstore” by Amazon to designate a site for viewing and downloading/purchasing apps cannot be construed as a representation that the nature, characteristics, or quality of the Amazon Appstore is the same as that of the Apple APP STORE.”

However, this is only a part of the whole story, just one claim out of six that Apple has against the major online retailer. Apple’s complaint has been going on since March of 2011. The rest of the claims are in regards to trademark infringement and those claims have not been decided on yet.


The Android Appstore began when Amazon started selling applications for the Kindle Fire and other devices running Google’s Android software. According to Apple, they filed many complaints to Amazon before taking legal action. They reached out three times, but Amazon did not respond. This led Apple to file the claim in the courts.


According to a survey conducted by Campaign Asia Pacific and research firm TNS, the most popular top 3 brands turned out to be Sony, Samsung and Panasonic. In order to unveil the most popular brands in Asia Pacific 3,300 people in the 15-64 year old demographic were surveyed and respondents from Australia, China, India, Japan, Hong Kong, Malaysia, Singapore, South Korea, Taiwan and Thailand evaluated the brands in 72 categories.

It’s the fourth successful year for the leading Sony, which presented the first Asia-style bendable e-reader in May.

Howard Stringer, Sony’s chief executive saidOur brand perception, you’ll be happy to know, is clearly improving again,”. He also added “My foremost responsibility to the board and all of you is to further advance the transformation process, firmly establish Sony’s position as a global product, content and service leader in the networked digital era and ensure our continued development and growth,”.

Samsung, the South Korean electronics expert and worldwide Olympic sponsor, and Panasonic, its Japanese counterpart, which is going to build a green town in Japan, followed Sony by occupying the next two spots in the table. According to the results of the study, electronic majors from Japan and Korea seems to have still domination among all brands by sustaining their high positions from last year when they occupied the same positions.

Recently, Panasonic has signed a sponsorship deal with the Discovery Channel and UNESCO for a series that is planned to be shown in 170m homes across 15 Asian countries, including China, India, Indonesia and Japan.

The Top 10 brands lists:

1. Sony
2. Samsung
3. Panasonic
4. LG
5. Canon
6. Apple
7. Hewlett-Packard
8. Google
9. Nestle
10. Nike

The full Top 1000 Brands report and the complete rankings is to be read in the upcoming July issue of Campaign Asia-Pacific.

Starbucks  has just launched its app for iPhone. Not only the app introduces its popular Starbucks Card eGift feature on a mobile device for the first time but also combines the features of its two popular apps for iPhone and iPod touch: myStarbucks and Starbucks Card Mobile.

Now it is possible for customers to access their favorite Starbucks Card features, use the mobile payment capability, track their My Starbucks Rewards and custom Starbucks features in one app. Customers can send a mobile gift along with the new option.

Thanks to Starbucks Card eGift feature, customers can treat friends and family to their favorite Starbucks beverage, food or merchandise by sending a gift straight from their Apple devices. Customers can customize Starbucks Card eGifts with a personal message and send it to their contacts or Facebook friends list, for any amount between $5.00$100.00

Furthermore, it becomes possible for customers to find nearby Starbucks stores with Starbucks for iPhone by using the store locator feature. In addition to access food and beverage nutrition information, it allows customers to build a virtual beverage with the Drink Builder. Even a job search at Starbucks is possible with the app.

Finding new ways to connect with our customers and elevate the experience in and and out of our stores drives our continued growth in the mobile space. We’re inspired by our customers and their feedback on which led us to develop the new Starbucks for iPhone App,” said Adam Brotman, vice president, general manager, Digital Ventures at Starbucks Coffee Company. “Customers asked for the convenience of one app bringing together the features they love to use. Also, since the introduction of Starbucks Card eGift, we’ve heard people wanted a mobile version. With the Starbucks for iPhone App we had the opportunity to bring together a collection of great features, and we’re excited to offer this new mobile experience to iPhone and iPod touch users.

The Starbucks for iPhone App is available for free from the App Store on iPhone and iPod touch or at Starbucks website.

Last month Starbucks presented the similar app for Android.

Nowadays, the word “social” is everywhere in our lives from social shopping to social media. It should be taken granted that many brands are implementing different strategies to get a share of this ever-improving trend.

Within this line, PepsiCo has just announced the launch of its Social Vending System, in other words, a state-of-art networked unit. It features full touch screen interactive vending technology which allows consumers to better connect with PepsiCo brands right at the point of purchase. A prototype of the Social Vending System is coming on the scene at  the National Automatic Merchandising Association’s One Show held in Chicago, April 27-29.

Since PepsiCo’s Social Vending System uses digital technology, any user can easily gift a friend by selecting a beverage and entering the recipient’s name, mobile number and a personalized text message. Moreover, it is also possible to personalize the gift thanks to a short video recorded right at the machine. In order to redeem the gift at any PepsiCo Social Vending system, the gift is delivered with a system code and instructions. When the recipient redeems their gift, they’re given the option of either thanking the original sender with a gift of their own or paying it forward and gifting a beverage to another friend.

Thanks to PepsiCo’s innovative use of telemetry with the Social Vending System, operators can closely manage inventory levels and delivery scheduling remotely. There is another operational benefit in that operators can easily update digital content online by changing messaging and media content as needed.

Furthermore, Social Vending allows ‘Random Acts of Refreshment’—the ability to buy a drink for a complete stranger through any other Social Vending system. For example, a consumer can send a symbol of encouragement to a city that’s experienced some challenging weather, or a congratulatory beverage to a university that just won a championship.  The platform holds potential to extend all PepsiCo’s digital and social programs, including Doritos ‘Crash the Super Bowl’ Takeover, Pepsi Refresh Project and DEWmocracy, beyond consumers’ own devices all the way to the point of purchase.

Our approach to technology innovation is driven by what we know consumers want. We’re working with some of the best minds in the business to develop equipment that provides customization, personalization and choice,” said Christine Sisler, VP, Equipment Innovation, PepsiCo. “Our Social Vending System delivers on those insights and more—it’s also visually engaging, fast, intuitive and satisfying to use. Further development of the Social Vending System platform is underway, and PepsiCo anticipates testing the concept with key strategic partners later this year.”

I am sure that most of us are using Google map to find a location not only in a different country but also in the same city. Although Google map seems doing jolly well, we need more and more as the day goes on. However, this is not a big problem for Google hitching its wagon to a star to respond our never-ending needs.

Google has just launched Map Maker function in U.S. and the feature is available in 183 countries so far. Thanks to this feature, users can edit easily Google Maps by providing more information on their local area. The underlying aim of this function is very obvious: to facilitate the orientation, finding routes, specific business enterprises and just places of interest which are generally included in traditional maps.   A user must be signed in his/her Google account during the editing process in which he/she can mark a place or a route and then submit the edits for further review and approval. Other local Google Maps users or those authorized evaluate the edit. Since the innovation is created for the good of the community, providing your personal data to Google Maps (for instance, specifying ‘your girlfriend or boyfriend’s house) is not allowed.

What is more, Street View and advanced search features has been integrated to Google Maps. So it is possible to search for any places you want to visit for shopping, entertainment, education in the area you choose.

Since the launch of this function overseas, it has proved a great success. Users took over the initiative and created very detailed maps of their local areas.

“When we launched in Romania, it was blank. Every road, every building was created by users.” said Map Maker tech lead Lalitesh Katragadda in an interview to

To learn more about the feature, please visit